Flagship Certification · Cohort-based · 12 weeks

From skills to strategy: become a job-ready, hire-ready communications professional.

ACPM is Zyra's flagship certification: twelve weeks of practical mastery, real simulations, and a boardroom defence that proves you can do the work.

Apply to the next cohort View curriculum

Next cohort begins in

00Days

00Hrs

00Min

00Sec

Enrolment open

The outcome · Who it's for

For professionals ready to lead, not just execute.

From doing to owning

Move from delivering tasks to owning strategy across the full comms function.

Portfolio, not theory

Twelve weekly deliverables you can show: campaigns, briefs, plans, measurement decks.

Graduate hire-ready

Auto-listed on Zyra Connect. Simulations co-designed with Hexa Media and Triad, who are feedback partners, not placement guarantors.

How it works

Four phases. Three weeks each. One real defence.

Every week: a video lecture, a framework PDF, a challenge brief, a live session, and one portfolio-grade deliverable.

Phase 01

Weeks 1–3

Foundations

Strategy, audience, message architecture.

Phase 02

Weeks 4–6

Craft

Writing, narrative, content systems.

Phase 03

Weeks 7–9

Channels

PR, digital, stakeholder communications.

Phase 04

Weeks 10–12

Defence

Campaign build, measurement, boardroom defence.

Assessment & credential

Ten deliverables. One boardroom defence.

Submit at least 10 of 12 weekly deliverables and pass a live boardroom defence in Week 12. Earn the ACPM Certificate, verifiable and issued within 48 hours of passing.

ACPM Certificate

African Communications Professional Mastery

10 of 12 weekly deliverables submitted
Live boardroom defence passed
Verifiable credential issued within 48 hours
Auto-listed on Zyra Connect talent platform

Curriculum

12 modules. Every one ends in a deliverable.

W1 The African Comms Landscape

Deliverable: Market scan deck (10 slides) for a chosen country.

W2 Audience & Insight

Deliverable: 3 evidence-backed personas with quotes.

W3 Brand & Message Architecture

Deliverable: Message house + 5 channel adaptations.

W4 Earned Media & PR

Deliverable: Press kit + pitch sequence for a real story.

W5 Owned: Web, Email, Content

Deliverable: Content calendar + 3 produced pieces.

W6 Paid & Programmatic

Deliverable: Paid plan + reporting template.

W7 Strategy on a Page

Deliverable: 12-month comms strategy on one page.

W8 Crisis & Reputation

Deliverable: Crisis playbook + 24h response draft.

W9 Measurement & Boards

Deliverable: Board-ready quarterly report.

W10 Stakeholder Comms

Deliverable: Stakeholder map + 3 tailored memos.

W11 Portfolio Studio

Deliverable: Final portfolio site / PDF.

W12 Boardroom Defence

Deliverable: Live 20-minute defence + Q&A.

Credential ladder

Trainings feed into ACPM. ACPM is the assessed step up.

Badge Hireable Practitioner Workplace Readiness Cert. ACPM Diploma (future)

Cohort & pricing

Next cohort: 6 July 2026

Fellowship

Free

First cohort only · application required

Apply →

Early bird

$349

Limited seats

Enrol →

Standard

$499

Regular enrolment

Enrol →

Prices held exactly as published. Enterprise/cross-programme pricing to come later.

Graduates

What ACPM graduates say.

“I walked into ACPM as a comms officer. I walked out leading strategy for a fintech across three markets.”

Amara N.

Head of Comms, fintech · Lagos

“The Visibility Lab paid for itself in the second week. I had inbound from clients I'd been chasing for a year.”

Kwame B.

Independent consultant · Accra

“Every brief was real. Every deliverable was something I now show to clients. It's the most honest course I've taken.”

Sade O.

Founder, comms studio · Nairobi

FAQ

Questions, answered.

What's the entry level?

Working communications professionals with 1+ year of practice, or graduates of a Zyra Workplace Readiness / Visibility Lab cohort.

How much time per week?

Plan for 6–8 hours: one live session, the lecture, the brief, and the deliverable.

Live or recorded?

Both. One live session per week (recorded), plus on-demand lectures, framework PDFs, and challenge briefs.

What do I graduate with?

The ACPM Certificate (verifiable), a 12-piece portfolio, and a boardroom-defence transcript. Auto-listed on Zyra Connect.

Refunds?

[Add your refund terms here before launch.]

Low-bandwidth mode

Every ACPM resource works offline.

Slow connection? Download the workbook, the transcript, or the audio version of any session and keep moving. No video required.

PDF workbook ACPM curriculum overview Placeholder · file to be uploaded PDF workbook Module framework PDFs (Weeks 1–12) Placeholder · file to be uploaded PDF workbook Boardroom defence brief Placeholder · file to be uploaded Transcript Live session transcripts (per week) Placeholder · file to be uploaded Audio (MP3) Lecture audio versions (MP3) Placeholder · file to be uploaded PDF workbook Challenge brief workbook Placeholder · file to be uploaded

Files are placeholders. Final PDFs, transcripts, and audio to be uploaded before launch.

The credential ladder

Where this fits in the Zyra family.

Train → Certify → Sustain. Each programme feeds the next. Pick the entry point that matches where you are now.

Start

Visibility Lab Workplace Readiness

Certify

ACPMyou are here

Sustain

CEA Hub

21-day sprint

Visibility Lab

Build LinkedIn authority. Earn the Visibility badge.

Explore Visibility Lab

12 trainings · 2 certificates

Workplace Readiness

Universal professional habits across every sector.

Explore Workplace Readiness

Free · volunteer-led

CEA Hub

Ongoing career guidance, not a credential.

Explore CEA Hub

Ready to lead, not just execute?

Apply to the next ACPM cohort. Twelve weeks. One defence. One credential that opens doors.

Apply to the next cohort →